This course will help student to figure out that last part – earning attention with something that publish for a strategic reason to a particular audience in the multimedia and online universe. Student will learn to focus energies where branding, media, and compelling content intersect. We will explore the fundamental definitions of these three concepts, examine how they overlap and complement each other, then consider traditional communication tools -- such as audience segmentation, messaging, communication strategy, and evaluation – in this non-traditional world. Next, we’ll cover how to apply the trifecta of branding, content, and social media to event communications. Along the way, we’ll see who's doing it well and whose mistakes we can avoid.
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