This course will
help student to figure out that last part – earning attention with something
that publish for a strategic reason to a particular audience in the multimedia
and online universe. Student will learn to focus energies where branding,
media, and compelling content intersect. We will explore the fundamental
definitions of these three concepts, examine how they overlap and complement
each other, then consider traditional communication tools -- such as audience
segmentation, messaging, communication strategy, and evaluation – in this
non-traditional world. Next, we’ll cover how to apply the trifecta of branding,
content, and social media to event communications. Along the way, we’ll see who's
doing it well and whose mistakes we can avoid.