Manajemen Bisnis Konsultan PR (Haililah Tri Gandhiwati)

Topic outline

• COURSE DESCRIPTION
  

  COURSE DESCRIPTION

  This introductory course examine Public Relations Consultant. The course will overview basic requisition of Public Relations Consultant, such as knowing the type PR Consultant, why clients need agencies, how to make an impressive proposal, and how to present it to client, how to evaluate agency performance, and how to calculate the budget.
  

  • Announcements Forum
• Topic 1
  

  Topic 1
• Topic 2
  

  Topic 2
• Topic 3
  

  Topic 3
• Topic 4
  

  Topic 4

  Client-firm relationship

  Sub Topic: Learning how clients make contact to the agency, basic relationship of client & firm, how clients search and select the right agency Discussing cases
  

  • PPT - Client-firm relationship File
• Topic 5
  

  Topic 5

  Developing a Marketing Plan

  Sub Topic: Learning how to assess the agency’s strengths and weaknesses, analyze competition, develop a unique strategic position Discussing cases
  

  • PPT - Developing a Marketing Plan File
• Topic 6
  

  Topic 6

  New Business Rules

  Sub Topic: How to design a new business campaign for prospective clients Discussing cases
  

  • PPT - New Business Rules File
• Topic 7
  

  Topic 7

  Understanding The Organization and Managing People

  Sub Topic: Learning about the function and role of people in the agency, what are the capabilities needed to build a strong agency team
  

  • PPT - Understanding The Organiza-on and Managing People File
• Topic 8
  

  Topic 8

  Pitching, Tendering, Bidding and Project
  

  • PPT - Pitching, Tendering, Bidding and Project File
• Topic 9
  

  Topic 9

  Managing The Firm for Profit
  

  • PPT - Managing The Firm for Profit File
• Topic 10
  

  Topic 10