Branded content is a form of advertising that
uses the generating of content as a way to promote the particular brand which
funds the content's production. Often utilized in native marketing, and
somewhat similar in appearance, though different in technique than content
marketing, branded content typically presents itself as something other than a
marketing ploy first, albeit simultaneously and always presented as a highly
branded property and often labeled as "sponsored." Contrary to
embedded marketing, where the brand is placed within the content, branded
content places the content within the brand. Unlike conventional forms of
editorial content, branded content is generally funded entirely by a brand or
corporation rather than studio or a group of solely artistic producers, and is
used in film, video games, music, the internet, events, installations and
television
- Teacher: Linda Dwi Astuti